Privacy Policy

Last updated: July 14, 2025

This Privacy Policy describes how Pedersen Mode (“the Site”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit, use our services or make a purchase from www.pedersenmode.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). In this Privacy Policy, “you” and “your” mean you as a user of the Services, whether you are a customer, a visitor to the Site or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this privacy policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.

How we collect and use your personal information

In order to provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable Terms of Service, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect

The types of personal information we collect about you depend on how you interact with our website and use our services. When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

Information that you send directly to us through our Services may include:

• Contact information , including your name, address, telephone number and email.
  
• Order information , including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  
• Account information , including your username, password, security questions, and other information used for account security purposes.
  
• Customer Support Information , including information you choose to include in communications with us, such as when you send a message through the Services.
  

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information we collect about your usage

We may also automatically collect certain information about your interaction with the Services (" Usage Data "). To do this, we may use cookies, pixels and similar technologies (" Cookies "). Usage Data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information we collect from third parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies that support our website and services, such as Shopify.
• Our payment processors, who collect payment information (e.g. bank account, credit or debit card details, billing address) to process your payment, fulfill your orders and provide products or services you have requested in order to perform our contract with you.
• When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we collect from third parties will be treated in accordance with this Privacy Policy. Please also see the section below, Third Party Websites and Links.

How we use your personal information

• Providing products and services. We use your personal information to provide the Services to you to fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notices regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise administering your account, arranging shipping, facilitating returns and exchanges, and other features and functionality related to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
• Marketing and advertising. We may use your personal information for marketing and advertising purposes, for example to send you marketing, advertising and promotional communications by email, text message or post, and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertisements on our website and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products pursuant to Article 6(1)(f) of the GDPR.
• Security and Fraud Prevention. We use your personal information to detect, investigate or take action in connection with possible fraudulent, illegal or malicious activity. If you choose to use the Services and register for an account, you are responsible for keeping your account information secure. We strongly recommend that you do not share your username, password or other access details with anyone else. If you believe that your account has been compromised, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, pursuant to Article 6(1)(f) of the GDPR.
• Communicating with you and improving our services. We use your personal information to provide you with customer support and improve our services. This is in our legitimate interests to be able to respond to your queries, provide you with effective services and maintain our business relationship with you in accordance with Article 6(1)(f) of the GDPR.

Cookies

Like many other websites, we use cookies on our website. For specific information about the cookies we use in connection with operating our store with Shopify, see https://www.shopify.com/legal/cookies . We use cookies to improve our website and our services (including remembering your actions and preferences), to run analytics, and to better understand user interaction with the services (in our legitimate interest in administering, improving, and optimizing the services). We may also allow third parties and service providers to use cookies on our website to better tailor services, products, and advertising on our website and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies may negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to function improperly or no longer be available. In addition, blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.

How we share personal information

In certain circumstances, we may disclose your personal information to third parties for contract performance, legitimate purposes and other reasons governed by this Privacy Policy. Such circumstances may include:

• With suppliers or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
• When you instruct us, request us, or otherwise consent to us sharing certain information with third parties, such as to send you products or through your use of social media widgets or login integrations.
• With our affiliated companies or otherwise within our group, in our legitimate interest in running a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes described above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information" :

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal data for the purpose of carrying out advertising and marketing activities as follows.

Third-party websites and links

Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information found on such websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of such third-party platforms without limitation as to their use by us or by a third party. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated on the Services.

Children's data

The Services are not intended for use by children and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information about individuals under the age of 16.

Security and storage of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you send to us may not be secure in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may deny your request to the extent permitted by law.

• Right to access/knowledge : You may have the right to request access to personal information that we hold about you, including information about how we use and share your information.
• Right to erasure : You may have the right to request that we erase the personal information we hold about you.
• Right to rectification : You may have the right to request that we correct inaccurate personal information that we hold about you.
• Right to data portability : You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Right to Opt Out of Selling, Sharing or Targeted Advertising : You may have the right to ask us not to “sell” or “share” your personal information or to opt out of the processing of your personal information for purposes considered “targeted advertising” as defined by applicable privacy laws. Please note that if you visit our website with the Global Privacy Controls opt-out preference enabled, depending on your location, we will automatically treat this as a request to opt out of the “selling” or “sharing” of information for the device and browser you use to visit the website.
• Restriction of processing : You have the right to request us to stop or restrict our processing of personal data.
• Withdrawal of consent : Where we rely on consent to process your personal data, you have the right to withdraw this consent.
• Appeal : You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
• Managing Communication Preferences : We may send you promotional emails, and you may opt out of these at any time by using the unsubscribe option that appears in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You can exercise any of these rights where set out on our website or by contacting us using the contact details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide a substantive response to your request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide evidence that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or by lodging your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here .

International users

Please note that we may transfer, store and process your personal data outside the country in which you reside. Your personal data is also processed by staff and third-party providers and partners in these countries.

If we transfer your personal data outside of Europe, we will use recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been assessed as providing an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights you have, please call or email us at info@pedersenmode.com

Under applicable data protection legislation, and unless otherwise expressly stated, we are the data controller of your personal data.